Email marketing platforms allow you to send emails in bulk, segment your database, analyze reports of each campaign and create loyal customers for your company.
Email marketing is still the best way to contact your current or potential customers due to its ease, scalability and return on investment. According to a study:
” The return on investment of email marketing is 122% That’s 4 times more than any other digital marketing channel! “
There is NO social network or marketing channel that compares to the results of mass mailings.
After testing dozens of free and paid tools, I have collected and summarized the best email marketing platforms with their features and prices in this article.
The email marketing service is quite popular and there are thousands of companies in the market. However, only a few stand out for their advantages, price plans, and opinions.
Here we go!
What are the best email marketing platforms?
Next, he presented you with the best email marketing platforms for their functions and prices. You can try any of these options for FREE and decide the best system for you.
SendInBlue is a mass mailing platform that is all about ease of use. Its simplicity allows you to easily create email marketing campaigns, professional templates, automatic welcome emails, and registration forms on your website. They also offer live chat and CRM.
Something I LOVE about SendInBlue is that it uses artificial intelligence to send emails at the best time of day to maximize your results.
You can also see real-time statistics like the number of people who opened your message, a number of clicks, bounced recipients, heat maps, and more. If you need advanced marketing automation software at an affordable price, SendInBlue is your best option.
SendInBlue has over 2,878 reviews and ratings with an average of 4.4 stars out of 5.
This email marketing platform is available in the USA and has supported by email and phone. On the other hand, SendInBlue has a WordPress plugin with which you can synchronize contacts, create forms and generate reports. More than 80,000 companies use this WordPress module for their website.
SendInBlue has a free plan with up to 300 emails sent per day (9,000 per month) and paid plans from $25 per month depending on the number of messages you need to send.
Finally, if you are looking for an alternative to MailChimp or you are looking for a cheaper mass mailing system, you will love SendInBlue since you only pay for the emails you send each month.
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” 87% of marketers use email marketing to spread their content.
Content ” — Marketing Institute
2. Mailer Lite
More than 600,000 customers around the world use MailerLite for its flexible plans based on the size of your contact list.
MailerLite is known for its easy user interface, email layouts, and excellent support.
They also offer other great features like a landing page builder, online store integrations, email surveys, and a template gallery.
Unfortunately, MailerLite is not available in Spanish. However, they have excellent 24/7 email support.
MailerLite has over 29 reviews and ratings with an average of 4.1 stars out of 5.
In addition, MailerLite has a WordPress website plugin so you can create registration forms and capture new contacts.
This email marketing platform has a free plan with up to 1,000 contacts and payment plans from $10 per month depending on the number of subscribers you need.
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“Mass mailing campaigns that segment your database get up to 760% more sales.“
If you need a cheap email marketing service, EmailOctopus may be the tool you are looking for. This software contains the most important functions to create forms, design mass mailing campaigns, generate automation flows and analyze the results.
Thousands of businesses use EmailOctopus and the average user saves 60% on their email marketing budget. They definitely have a strong advantage in offering cheap and free plans.
This mass email tool is not available in the USA. However, they have excellent chat and email support.
Hundreds of customers have highly recommended EmailOctopus and almost always mention its good value for money.
You can use EmailOctopus for FREE with up to 2,500 subscribers. If you need to increase your database, you can easily upgrade your plan as they are very cheap.
Get Your EmailOctopus Free Trial
“ 99% of users check their email every day.”
While testing and rating this marketing tool, I found its name and design funny. However, Moosend surprised me with its excellent ratings and the possibility to automate some processes.
With Moosend you can send mass emails, do A/B tests, automate emails, design landing pages, and integrate with your website or online store, among others.
Several well-known companies like Vogue, Gucci, Dominos, TEDx, and others use Moosend.
In addition, this email marketing tool is available in the USA, and its email and chat customer service team are immediate.
In the ratings of email marketing companies you will find Moosend with excellent comments from their clients:
I recommend trying Moosend free for 30 days. If at the end of the period you liked this tool and want to continue, you can buy one of its paid plans from $9 dollars per month.
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We continue with the best email marketing platforms and CakeMail cannot be missing. This software is one of the simplest to send mass emails and has cheap prices for small companies.
Apart from the basic functions of a mass messaging tool, CakeMail also allows you to access hundreds of professional templates and integrate this system with any other system that has API technology.
I like that CakeMail allows you to contact their support team by email and phone in the USA. That way, you can talk to a human and learn how to use this platform.
Although this email marketing company is new, it has already started to generate noise in the market and its clients share their good experiences :
CakeMail is a cheap alternative and you can use their free plan with up to 1,000 subscribers. In my opinion, this company has improved its mass mailing system and can become one of the best options in the future.
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“Using countdowns or timers in your content can increase the number of registrations by 30%.”
Over 100,000 marketers use AWeber. This email marketing platform allows you to send mass emails, manage contacts and obtain reports. In addition, Aweber has more than 700 professional design templates that you can choose from.
Unfortunately, Aweber is not available in the USA. However, they have excellent phone and email support.
Aweber has over 207 reviews and ratings with an average of 4.4 stars out of 5.
This email marketing platform has its own WordPress website plugin so you can create forms, landing pages, notifications, and more.
Aweber has a free plan with up to 500 contacts and paid plans starting at $19 per month depending on how many contacts you need.
Get Your AWeber Free Trial
” 4 billion people use email every day. This value is expected to increase to 4.6 billion in the year 2025.”
Mailjet is an email marketing service that started in 2010 and is based in Paris. Like other email marketing platforms, MailJet allows you to create mass emails, manage contacts and see the results of your campaigns.
MailJet is available in the USA and they have excellent email support. On the other hand, MailJet has easy integration with websites made in WordPress using its plugin that has more than 20,000 downloads.
MailJet has over 335 reviews and ratings with an average of 4.3 stars out of 5.
This email marketing platform does NOT charge you for the number of contacts, but for the number of emails, you send each month. They have a free plan with up to 6,000 monthly sends and paid plans starting at $9 per month depending on the number of messages you need to send.
” 4 out of 5 marketers prefer to leave social networks than email marketing.”
GetResponse is an all-in-one online marketing platform to grow your business. They offer email marketing campaigns, landing pages, and webinars to help you with your marketing.
What really sets GetResponse apart is its landing page module that has over 30 layouts, email templates, and message sequences to drive sales.
Whether you want to boost your sales or signups, Marketing Funnels are the answer. They are optimized to nurture your database and maximize your funnel conversion rates.
GetResponse has over 274 reviews and ratings with an average of 4.3 stars out of 5.
Overall, GetResponse is one of the best email marketing platforms for creating sales funnels and landing pages. This software is available in Spanish and they have chat and email support 24 hours a day.
In addition, they have a WordPress plugin so you can capture customers from your website or online store.
Comparison of the best email marketing platforms.
The following comparison table shows you the different prices and features of the best email marketing tools.
|Business||Free Plan||Free Trial||Price (USD)|
You can try this email marketing platform for FREE for 30 days without any commitment. Then, they have payment plans starting at $15 a month depending on how many subscribers you need.
What is email marketing?
Email marketing is the mass sending of emails for commercial purposes to a database of contacts who are interested in a brand, product, or service. This communication channel can be segmented, personalized, and measured to obtain the best profitability in a short time.
Email marketing includes newsletters, promotions, exclusive offers, or privileged content. Thanks to its ease of use, scalability, and efficiency, millions of companies around the world use this marketing tool every day.
What are the advantages and disadvantages of email marketing?
All marketing tools have advantages and disadvantages. Therefore, let’s see what are the main strengths and weaknesses of email marketing:
Advantages of email marketing.
- Customize the content of your mass mailing campaigns.
- Easily collect opinions and survey responses.
- Increase your sales economically or for free.
- Increase communication with your clients or potential.
- Generate traffic to your website.
- Schedule the sending of messages to the future.
- Get complete autonomy and ownership of your database.
Disadvantages of email marketing.
- Your messages may be considered as spam.
- Some email marketing platforms do not deliver your campaigns to all recipients.
- The design of each campaign can take hours to diagram.
- It can become a costly channel if you don’t constantly clean up your contact database.
Best free email marketing platforms.
Most mass email systems offer a free plan or time for you to get to know the service. These are the best free email marketing platforms for you to try without any commitment:
|Business||Free Plan Limitation||Cheapest Plan (USD)|
|SendInBlue||Up to 300 emails per month||From $25|
|AWeber||Up to 500 contacts||From $19|
|MailerLite||Up to 1,000 contacts||From $10|
|MailJet||Up to 6,000 emails per month||From $09|
Be careful when you are only looking for a free email marketing system, as it is very easy to reach the limit of the plan and have to migrate to a paid plan. Then migrating your contacts and information is not very easy and can take a few hours.
More than finding a free platform, I suggest you choose the application that contains the functions you are looking for and the one that you consider the easiest to use to send your mass mailing campaigns.
Alternatives to MailChimp and other email marketing platforms.
MailChimp has positioned itself as one of the most popular email marketing companies in the world. Their platform and support is quite good and they include a free plan with up to 2,000 contacts. However, if you need to migrate to a paid plan, their prices are quite expensive.
If you’re looking for an alternative to MailChimp, I’d suggest first planning on the type of pricing plan that’s right for your business.
For example, if you send only one email marketing campaign per month, SendInBlue may be your best option. This is a comparison of both applications if you send 1 monthly mass email campaign:
|Frequency and Number of Contacts||SendInBlue||MailChimp (USD)|
|Less than 2,000 contacts||Free||Free|
|1 email per month to 2,500 contacts||$25||$30.99|
|1 email per month to 5,0000 contacts||$25||$52.99|
|1 email per month to 10,500 contacts||$25||$78.99|
|1 email per month to 20,500 contacts||$25||$170|
Best of all, you won’t have to pay SendInBlue for the months you don’t send any campaigns!
On the other hand, if you send more than one mass email campaign per month, MailerLite may be your best option. This is a comparison of both applications according to the number of contacts in your database:
|Number of Contacts||Mailer Lite (USD)||MailChimp (USD)|
|Up to 2,500||$15 a month||$30 a month|
|Up to 10,000||$50 a month||$75 a month|
|Up to 50,000||$210 a month||$259 a month|
|Up to 100,000||$360 a month||$499 a montht|
If you want to continue looking for other tools to send mass emails, here are 10 additional options for your knowledge:
|CampaignMonitor||Communicate with your audience with email marketing and automation.||Yes||From $9|
|Constant Contact||Email Marketing and more tools made easy.||Yes||From $20|
|Hub Spot||Create, personalize and optimize your marketing emails.||Yes||From $40|
|InfusionSoft||Sales and marketing automation to grow your business.||Yes||From $79|
|Mad Mimi||Create, send, share and track bulk email campaigns||Yes||From $10|
|MailChimp||Automations that keep your customers in touch.||Yes||From $10|
|Mailrelay||Everything you need to send cheap mass mailings.||Yes||From $33|
|SendGrid||Email for developers and marketers.||Yes||From 15|
Best days to send email marketing campaigns.
After millions of email blasts, MailChimp has identified the best days and times to send email marketing campaigns.
This is a summary of the results and recommendations :
Day or night.
Although this may be obvious, it’s usually best to send your email campaigns during the day.
Don’t ship on Mondays!