Do you want to invest, but you don’t know if it can be profitable or not? Do you need to understand if your past projects have positively impacted your company? Do you intend to buy software or a new machine but don’t know whether to take the risk? To understand the validity of an investment, […]
Archives for October 2022
Identify the Buyer Persona to Increase Sales
Do you want to profile your target at best? You realize that consumers do they prefer personalized experiences more and more? Have you ever heard of buyer personas? Until a few decades ago, marketing was aimed at a generic target, consumers, people, without investigating who fell within these definitions. Today the situation has changed a […]
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Google Ads: what it is, how it works and why it is useful to companies
Even today, when it comes to Google Ads, many doubts and curiosities arise. People still don’t know what it is, how to use it, how much it costs, and what benefits you can get. To overcome all these problems and inform the reader, I have well thought of creating a small guide that explains what […]