An essential key to effective content marketing in your business has a blog on your website. A place to publish content of interest to your readers and potential customers for you.
However, it is not always easy to know how to make an article, from the topic to choose to how to write the content.
Therefore, today we will talk about how to write articles to publish on the internet. We will give you tips to make it easier and tips to make your writing more effective.
First of all, you must remember the objectives of a blog:
Offer valuable content to your readers and increase the credibility of your brand.
This, regardless of the niche you are going to attack. Making an article is a task that requires observing several aspects if you want to be successful on the internet.
How do you write an effective blog post?
Whether you write the content yourself or hire a freelance copywriter, you need to know several steps.
* The ultimate guide to attracting customers 24/7 without spending on advertising.
If you follow these tips, you will be able to develop any topic more easily. And your articles will work better for your content marketing.
1. Choose your target audience and then set topics of interest.
To write a blog, you must think of a topic related to your business. It must be a matter of importance to your customers.
This could be:
- Relevant news that you want to share with them
- New products or improvements in a specific service
- How to solve common problems among those who seek your services
Put yourself in the customer’s shoes…
Ask yourself what kind of solutions they are looking for and what you can contribute to them through your knowledge as an expert in the field.
The content you write must help the client in something. Be helpful in practical life. This means that your blog post should state:
- What is the problem
- How to fix it
- How can you help him in this regard
Make a list of possible topics or ideas for writing a blog, with articles that can be approached in that way. Discard topics that cannot fulfill this function.
As already said, the important thing for the client is that your business offers solutions.
2. Do a keyword search for an article
When you have defined the topic on which you want to write an article, do a little search for keywords.
These are search terms that people often use to search for a particular topic on the internet.
You can use tools such as Google’s Keyword Planner to find them. You can also use others that are free, like KeywordTool.io, or freemium like Semrush or Moz.
The idea is to find out what those terms or words are that users use to find something specific and then include them in the body of the article.
Look at the numbers:
The key to choosing good keywords for your article is in the monthly search volume they have.
Obviously, if the keyword has a good search volume, it means that people will be able to find you more easily.
Write down all the keywords related to the topic of your article, choosing the main one, which is the one around which the entire development of the post will revolve, and that best describes what your article is about.
Try not to use too many, as the focus of the topic is lost. 5 or 6 well-chosen should suffice.
The important thing is that they are terms related to each other and that they give a context about what the article is about.
These are known as LSI (Latent Semantic Indexing) keywords or semantically related words.
An easy way to find them, in addition to the keyword planner, is to do a search and see complementary terms or suggestions that Google gives you in related searches at the bottom of the results.
3. Choose a title that describes the article
When you start writing an article for your blog, it is essential to define a title. This must be eye-catching and, simultaneously, introduce the reader to the subject, anticipating or emphasizing what it is that they will find in particular.
An example:
“How to create your portfolio when you have no experience”.
As you can see, the title promises to show you how, but it also specifies that you can do it even if you have never done it or even if you do not have much work experience.
Defining the title well will help you stay focused on what points you are going to deal with in your blog to resolve what you are proposing.
The headline is a promise that you have the answer readers are looking for to their questions.
All content should be about that promise and not stray or stretch too far on other issues, or you will miss the article’s point.
Imagine that your post is “how to choose furniture to decorate a room.”
So try to focus on it and not get too sidetracked in matters such as the room’s painting, the furniture’s maintenance, etc.
Remember the solution you propose to what the title gives the reader needs.
Necessary to take into account:
Your title should be no more than 70 characters so that it can be read entirely when it appears in Google search results.
We recommend the site countingcharacters.com to count the number of letters in your headlines quickly. If you use WordPress, you can use the Yoast SEO plugin.
After you complete the article’s content, you can refine the title, if you wish, to make it more attractive. But it is important to state what you will specifically talk about clearly.
Choose the words well:
Of course, the title must include the main keyword so that it appears in internet searches and people know what your articles are about.
A compelling and clear headline makes them more likely to click through to the content.
This will help your blog with CTR and rank better within search results.
Hence the importance of your title capturing the reader’s attention. Use parentheses or numbers to complete ideas about the topic you are dealing with.
CoSchedule recommends that you use a mixture of common and uncommon words, as well as power words that help give force to your message, words that arouse a positive emotion in the reader.
Try not to have too many words in the title. Nine or ten is an acceptable average.
Finally, something very important: Do not fall into mediocrity.
What does this mean?
Don’t use headlines like “This woman made a lot of money for this reason.” Well, it is a type of headline used by sites that only want you to click and offer content of poor quality, useless for the client.
In the end, readers identify them as bad sites and unimportant news.
In addition, these types of headlines do not contain the keywords required to appear on the radar of those who really want the solution you offer.
In the example, the headline itself does not say anything. It does not promise anything, since there are many reasons why someone could win a lot of money: The lottery, an investment, working hard, robbing a bank…
Remember what you have to present to the client: A problem, a solution, and how you will help him. The headline must promise from the beginning that he will find what he needs in your article.
An example? <5 keys to start your own business and make it successful>. It is a type of headline that tells the customer:
- That you can earn the money you need
- through own business
- and you are going to tell him what to do
This is very different from the headline, which only mentions that “someone made money somehow”.
Think carefully about your headlines and choose the keywords you will use.
4. Make a list of the points to be covered in the Article
Before you start writing the content of your article, make a score or list of topics to be discussed.
This will help you avoid leaving anything out, as sometimes you can go on too long on a given topic.
Also, that way, you can see that the information is not repeated several times throughout the post.
Why does it like this?
These ideas that you write down will serve as subheadings to make your article easier to read and understand by the user. In the end, the information will be well organized.
It will also help you detect other secondary ideas that you can include within each point that you have determined.
5. Make an article introduction
To start writing an article, you must raise a common topic to all those interested in the topic.
Start by stating the problem to which you will give a solution in the development of the content of your blog.
You must ensure that, from the beginning, the reader knows that by continuing to read, they will have the answer to what they are looking for.
You can also give the reader a frame of reference for the events that have led to the current situation.
Then, briefly explain how the problem can be solved or what the reader will learn from the article they are reading.
Very important:
The main keyword should be in the first paragraph, to ensure you start addressing the topic from the beginning.
6. Develop each point
Once you have defined a title, a brief introduction, and the points to be covered within the article that you are going to write, it is time to start developing each point.
Start by explaining each one, describing what you want to say based on your own experience and the data you have collected.
As you develop the content of your post, you must include the keywords you chose.
The important point is to give examples of relevant data regarding the topic at some points so that the reader becomes more clear about how the problem or query for which they came to your site begins to be resolved.
Also, if you want to support your data, you can use links to external sites that confirm the validity of what you are saying.
You can also shorten the explanations by using links to sites like Wikipedia for terms that may be familiar but whose definition is worth reminding the reader of.
As for a recommended text length, Neil Patel, recognized for his internet growth strategies, explains that Google ranks better for articles with more than 2,000 words.
You must ensure that your text has at least that extension. The idea is that it thoroughly explains the topic discussed in it—the goal of enriching the reader’s experience.
Color it:
Maybe you think 2,000 words is a lot. But luckily, you can do something to keep the reader’s attention until the end:
It is highly recommended to include images and videos within your article to exemplify better what you want to say. This will also help the text have visual breaks.
Another valuable resource to use is infographics. Especially if your article includes various technical data, but you can also place them at the end of your article as a summary.
To include good infographics, you can enlist the services of a freelance designer.
So you can ask me to make you something personalized.
Remember that the important thing when writing a blog article is to keep the attention of those who visit your site.
If the reader finds the information entertaining and easy to understand, they will stay longer on your site and will probably want to read other related articles.
Therefore, the visual aid will help you a lot.
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7. Add calls to action
Within one or more of the points you have discussed, you must add calls to action or call to action (CTA) that you want the reader to carry out.
These actions can be:
- Visit your online store and buy with a discount code
- Download a file in exchange for your name and a contact email
- Acquire a coupon in exchange for filling out a survey
- Register on your website
- Share the article
… etc., and are placed by means of a link to an external site.
Also, add a call to action at the end of your article so that the client does not leave your page without having seen it. All the additional options or solutions that you can offer regarding the subject.
In this way, the reader will be able to expand the information he has found on your blog or obtain additional benefits.
8. Read and edit the text
Like any work of art, now that you have the content of your article put together, you need to polish it.
At this point, you’ll need to read and edit what you already have to make it look and be understood better.
Try to keep the sentences used short. You can cut words and explanations if you feel that a sentence is too long.
It is recommended that, whenever possible, you use sentences of less than 20 words. Also try to keep your paragraphs short, no more than 3 or 4 lines each.
To finish, make sure that each point that you have defined as a subtitle does not extend too much.
Try not to use more than 300 words per subheading. Otherwise, enter other subtitles.
The reason? Easy:
All of this will help with readability, so your text doesn’t look heavy and tiresome. So the visitor to your blog stays longer on the site and finishes reading it.
Use full stop to shorten ideas into shorter sentences. Use item lists if you want to enumerate small lists.
The goal is to have visual breaks so that the reader wants to continue seeing the content of your article.
Once you have it, check your blog post’s spelling.
First, you can use your word processor’s proofreading feature. But then you must read yourself to catch grammatical errors that programs like Word don’t see.
As to which?
Verbs that are spelled correctly but are poorly conjugated:
Incorrect form: This is a consignment note.
Correct form: This is a consignment note
Also, homophones such as hay (from the verb to have) and halla (from the verb to find).
Although they are well written, only a real person can differentiate the context of the use of each word.
Finally, look at the terms or words that are repetitive in the same paragraph and change them to synonyms or pronouns, as needed.
If spelling and grammar aren’t your things…
Surely, at this point, you are thinking that writing an article is complicated. You don’t remember those rules well…
But do not worry. You can get help from a freelance copyeditor.
They are professionals who do the work quickly and online, and you do not need to hire them permanently, but you can hire them expressly per project.
You can even pass several articles to him simultaneously so that he can review everything and thus have them ready.
PROTIP: To get a reasonable service price, ensure the item is as polished as possible. You are checked at least with the corrector of your word processor.
Once corrected, you can add your new article to your blog. Do not forget to share it on your social networks so that more people read it.
If you do email marketing campaigns, add links to your new blog articles so that more potential customers read it.
Also, remember that you can save time by outsourcing the work to a freelance copywriter.
Final tips:
Whether you have it implemented or are thinking of starting a blog, try to publish articles on a regular basis.
So your visitors will always find fresh posts to read and will be able to see updates on their social networks as well.
We advise you to keep a table in a spreadsheet as an editorial calendar. After developing a topic, always jot down new ideas for your blog articles.
You can install a note app like Keep or Evernote on your mobile to jot down any topic that comes to mind.
Then, put it on your editorial calendar so you always have new ideas in the pipeline.
If you need help with managing your blog, writing, illustrations, and photography, as well as SEO optimization for your blog, you can always hire freelance professionals to help you.
Sign up for free at SoyFreelancer.com and post your request to receive offers.
Start writing an article for your blog today and get more visits and recognition from your followers. Have a Good Day!