Do you want to profile your target at best? You realize that consumers do they prefer personalized experiences more and more? Have you ever heard of buyer personas? Until a few decades ago, marketing was aimed at a generic target, consumers, people, without investigating who fell within these definitions. Today the situation has changed a […]
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Google Ads: what it is, how it works and why it is useful to companies
Even today, when it comes to Google Ads, many doubts and curiosities arise. People still don’t know what it is, how to use it, how much it costs, and what benefits you can get. To overcome all these problems and inform the reader, I have well thought of creating a small guide that explains what […]
How does advertising on Google Ads work? What was once Google AdWords and is now simply called Google Ads is a platform used in the framework of SEA (Search Engine Advertising) strategies that give the possibility to create and publish ads on the most famous search engine on the web. Advertising on Google appears at […]
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