Over the years, the content has become more and more important. “Content is king” has been repeated endlessly, and the concept is increasingly topical. Yet, as an affiliate seller, do you REALLY need a content Marketing Strategy for an Affiliate?
Unless you plan to spend a thousand dollars on paid advertising, you should seriously think about how to increase your site’s traffic. For most affiliates, it starts with creating good content. But you already know this, don’t you?
The problem is knowing but not doing it. Affiliates know they need good content to make their niche site stand out, so they start with a big bang, bring out some great content but slowly start giving up. Some just quit, while others do when or if they have some free time.
When you deal with Content Marketing so listlessly, even the results you get will be of little value. Implementing a content strategy from the start will help you stay on track with your content. You need a strategy if you want your niche site to benefit from content marketing.
Here is a list of the best tips to help you get started.
Identify your target demographic.
This is the first and simplest step for any marketing plan, so this is where you need to start for your Content Marketing strategy. Before you work on ideas for your content and understand how to market it, you need to clearly know who your audience will be.
Sometimes the target demographic is really easy to identify. For example, if you run a yoga site for athletes, you know that your ideal audience is athletes. In any case, at other times, this audience is not so clearly articulated, and it takes some time to identify it.
For example, if you have a travel blog, it’s not immediately obvious who leverages your site. You need to squeeze yourself a little and answer a few questions about your audience. The more you can delimit it, the better. Imagine him as one person and describe him in the best possible way.
To help you understand who your audience is, ask yourself :
- What gender are they?
- What age group are they in?
- Where do they live?
- Which language do they speak?
- Do they belong to a specific ethnic group or religious current?
- What is their marital status?
- Which income bracket do they fall into?
- What interests do they have?
- How do they spend their free time?
- Do they have any common problems?
- What books do they read?
- What kind of movies do they watch?
- What dreams do they have?
- And what fears?
Of course, add other questions that may be relevant to your niche.
Answering these questions may seem silly to you, but it will help you shape a real person. Having a real person in your head to refer to will make it easier to write the content.
What is your goal?
Creating content simply to create content is pretty useless. From the outset, your strategy must clearly outline your goals.
Where do you want to go by creating that certain content?
You can have only one goal or even more than one, but you must be able to recognize them!
Examples of objectives:
- Raise awareness of the new site
- Increase your site traffic
- Creating links
- Social sharing
- Involvement of the public
- Create leadership
Knowing your goals will help you while you are bringing your content to life. Each part of it will serve you to achieve your goals and not waste your time on unnecessary parts.
Do your research for content marketing strategy
Once you’ve focused on a goal and figured out which audience to target, it’s time to do more in-depth research.
Competitor research
Check out the competition in your niche and pay attention to what it does. If you come across people who create good content, take note. There’s no need to copy them, but if you have the same target demographic, and your audience loves their content, you can find a way to reproduce the same formula.
Audience research
Now that you know who your audience is, it’s important to research where they spend their time online. To get a clear idea of them, you need to be in the best position to reach them.
So, thinking about your audience, how would you answer the following questions?
- What are the most used social networks?
- Blogs read?
- The forums attended?
- The news read?
- Most visited sites?
- The shared contents?
Determine the types of content
Armed with audience and competitor information, you’re in an excellent position to start planning what types of content you want to create. If your audience seems to like most visual content, you need to focus on the images they might like.
Conversely, if your audience prefers informative and detailed content, then you will need to put more energy into creating quality posts.
Obviously, you will have more than one type of content. In your strategy, you can also determine how often to publish different types of content.
Create a content calendar
Finally, it’s time to create a content calendar when everything is in place.
It is an excellent tool used by newspaper and magazine editors, social media managers, and blog authors. It’s a calendar that helps plan your content in advance.
My advice? Do this once a month and plan your content for the next month. You don’t have to post something every day. So if you publish a post every Tuesday and a new infographic every third Thursday of the month, mark it on the calendar. Be as specific as possible, then mark the topic, the person who wrote the content, the deadlines, and anything else that may be relevant.
By organizing yourself with a calendar you will be sure to create content regularly and not just when inspiration comes to you.
A content strategy is crucial for a business. It is also a real and very useful tool for affiliates like you. Take some time to practice your Content Marketing strategy, and your efforts will get lighter and lighter.
Any opinion? Have you ever created a Content Marketing strategy? How did you find yourself?
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