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Facebook Event Marketing

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What is Facebook Event?

Boost and Promote events. Spread the world across people in the local community. Events can get the attention of interested users. People can discover events on Facebook. People can view events happening Now. They can learn about the duration & event details. Facebook Events will suggest ongoing or upcoming events to users. Attract new clients, customers, followers interested in your business.

Promote Live Broadcasts:

  1. Use Events to invite your Fans & Followers to join your Facebook Live.
  2. Spread news and invite friends who can be interested to attend your live streaming.

Create Event Promotions:

  • Host events that promote giveaways.
  • Users will make ways to join the giveaway.
  • Attracts more people to your events

Boost Event with Promoted Posts:

  • Target more people.
  • Based on age, gender , likes/ interests, education.
  • Get a wider audience outside your network.

Sell Tickets Online:

  • Promote events with tickets.
  • Add a URL link where people can purchase the ticket.

Promote Local Events:

  • Promote seminars locally.
  • Attract interested audiences in niche-specific topics.
  • People can view the Facebook Page under ” Meet Your Host”
  • They can check the business page while waiting for the events.
  • The location of the event is seen in the Map.
  • Facebook Events inform followers that your business is hosting local events or online.
  • Facebook will suggest events based on the user’s activities and interests.

How to set up a Facebook Event for Maximum impact.

Facebook events should attract more people to attend your event. If created poorly, interested attendees might not be enticed to view your event.

Short Event Name:

  1. Short event titles are visible in the thumbnail.
  2. Long event titles are trimmed in the thumbnail.
  3. Viewers who are glancing at the Event’s home page can miss the important parts of your title.

Write an Exciting Description:

  1. Include the key points that you will discuss.
  2. Answer all the inquiries that attendees might ask.

Updated a Cover Photo:

  1. Choose a photo relevant to the event.
  2. Add text to the image.
  3. You can add the title, date, time of the event.
  4. Facebook events promote events online or in person.
  5. Start inviting friends.
  6. Users can show their friends that they are going to attend an event.
  7. More people in their network can view & learn about the event.

How to promote Facebook Events in Facebook Groups & Boost Attendance.

Facebook groups have a large community of niche-specific interests. Promote upcoming events depending on the niche. Groups have thousands of members and they can discover your event.  

Promote Events in Groups:
  1. More members can discover your event.
  2. Increases brand awareness.

Exclusive Classes:

Create a private event for paid subscribers.

5 Steps to promote Your Events on Facebook Pages & Increase visibility.

  • Sharing upcoming events on social media.
  • Helps businesses boost brand awareness.
  • Viewers can discover your business.
  • Interested attendees can mark the event on their calendar to attend.

Create The Event on your Page:

  • Create a post as an Event.
  • Businesses can host an online or in person event.
Add the Right Keywords:
  • Attract more people to discover your event.
  • Add the terms relevant to your Event’s topic.
Prepare A cover Photo:
  • Use third party apps to add texts to your cover photo.
  • Add the details about the event.
Ask your Followers to Share:

Their friends can discover your event on their news feed.

6 Ways TO Market Your Events on Facebook & Gain .

Great tool to reach more audiences. Helps create more traffic for your business. Needs proper marketing to get more attendees.

Keep Posting about to Event:

  1. Create a post on your Page to inform your followers before the event starts.
  2. People follow your Page to learn about what’s new about your business.
  3. People are more likely to attend the event since they are waiting for the event.

Highlight your Event:

  1. Pin the event on top of your page.
  2. Allows you to broadcast your event on your page.
  3.  Facebook users will learn about your event and take action.

Give a Sneak Preview of your Event: 

  1. Show what they can expect on the day of the event.
  2. Teaser videos can stir up interested attendees to join your event.
  3. Start a short live broadcast to let viewers know about the upcoming event.
Start Sharing Posts Inside the Event:
  • Create posts inside the Discussion tab on your Event.
  • People who made the event as interesting or going will see your post.
  • Their friends can view and discover the event.
  • Ask questions or conduct pools to generate engagement.

Boost the Event:

  1. Promote your upcoming event.
  2. A few weeks before the event starts.
  3. To attract more attendees.

Add Event Co-Hosts:

  1. Add their business page as you create Facebook Events.
  2. Their followers can help increase the audiences who will hear about the event.
  3. Creating an event without sharing it.
  4. Is not enough to attract interested attendees.
  5. Create posts to create excitement among interested attendees.

8 Tips to create an Effective Facebook Event that can attract more people.

Set a Unique Event Name:

  • Helps your Facebook Event stand out.
  • Can catch the user’s attention.
  • Short names are easier to remember.

Write a Detailed Description:

  • Should support the Event’s title.
  • Shows what people can expect on the day of the event.
  • Include clear instructions on how to register.
  • Online events must include what attendees can learn from your event.

Upload Custom Photos for your Event:

  1. It will get the attention of potential audiences.
  2. Choose attractive colour palettes.
  3. Add the title of the event & use a bigger font size.

Schedule Events in Advance:

  • Your followers will learn about all your upcoming events.
  • Allows your business more time to promote.

Set an End Date & Time:

  1. Set the duration of the event.
  2. Helps potential attendees to know how much time the event will take.

Share Event on other Social Media Accounts:

  • Promote your event on your other social accounts.
  • Market your event to a different audience.

Allow People to post on your Event:

  • People can engage within the discussion tab.
  • Creates a feeling of excitement among viewers.
  • Sparks interest in new users who discover the event.
  • Creates an active discussion.

Create a Sense of Urgency:

  1. Offer an early bird discount.
  2. Offer a giveaway for the first few users who register to attend.
  3. Set a limited time offer and people will take action.