” GetResponse is one of the best email marketing tools. In this article you can find out about its features and how to implement it in your business.”
Among the many email marketing platforms on the market, one of my favorites is undoubtedly GetResponse, a tool that goes beyond the classic auto-responder since it is a real all-in-one marketing platform .
In addition to creating automatic emails, in fact, with GetResponse you can create real sales funnels, monitor your e-commerce in detail, recover abandoned carts but also do webinars or paid advertisements.
A truly incredible tool that I have already implemented in some of my projects and that I will probably implement soon in this blog as well.
So if you have a blog, an e-commerce, or a social community that follows you, GetResponse can really be the tool that will make a difference in your business.
And in this guide, I want to introduce it to you and show you its features so that you can evaluate if it is the tool you are looking for.
Let’s begin? Let’s begin!
What GetResponse is for
Creating a mailing list is one of the most important things for a blog.
The reason is simple: it’s the only traffic you own.
In fact, think if tomorrow he closed Facebook, Instagram or if you had problems with your website. Your contact list is the only thing you have left. This is why it is important to create one right away.
And GetResponse was born just like an email marketing tool. Said in the simplest (and simplistic) way possible, it is a tool for creating a contact list and sending them emails.
Over time, however, its features have increased dramatically, becoming an all-in-one marketing platform, through which you can not only send emails but also make an in-depth analysis of the user journey, i.e. the path that a user takes. from when it enters your blog until the final purchase (and beyond).
When it comes to email marketing, it is therefore very important to choose an effective tool. In spite of what many marketers claim, in fact, email marketing is not dead at all.
To give you a concrete example, almost 87% of the income I produce with my blog comes from emails. This is exactly what we mean when we say that money is on the list.
A rich list of email contacts, especially if in target and interested in what you propose, is in fact still an excellent method to monetize a blog.
From this, it is therefore clear that choosing the best email marketing tool is not only used to send your daily, weekly, or monthly newsletter but above all to analyze data and results so as to constantly optimize your work, and send more and more content. relevant and increase your earnings.
(or try it now for free for 30 days ).
The main features of GetResponse
As mentioned above, GetResponse’s features have multiplied year after year. Here are all its main ones and how to use them.
Email Marketing
The main function of GetResponse is – obviously – to send emails.
You can send a single email to your entire list of contacts, for example, to notify them of news or a promotion or create a sequence of emails that are automatically started.
But how do automatic emails work? I’ll give you a practical example.
If you have downloaded my blog checklist, you will automatically receive a 7-day blogging mini-course. It means that for 7 days, you will automatically receive an email a day with a new lesson.
Obviously, I don’t do it manually but I set the autoresponder so that when the checklist is downloaded, the first email and the following ones start automatically after 24 hours. This situation then arises:
Schedule:
• DAY 1: Subscribed A – Email 1
• DAY 2: Subscriber A – Email 2 / Subscriber B – Email 1
• DAY 3: Subscriber A – Email 3 / Subscriber B – Email 2
You can then decide whether to create your email from scratch or use one of the ready-made templates, which you can customize with your message, your images, and your colors in a very simple way thanks to the drag-and-drop function that allows you to drag the elements. you want to include in the email.
Another interesting feature of GetResponse is that of being able to create customized segments by assigning tags and scores based on the behavior of the contacts, in order to always be able to understand “who is on the other side” and therefore always send the right content. to the right person.
You can also deliver emails based on your users‘ preferred time thanks to a feature called Perfect Timing, which analyzes when subscribers are most likely to open their emails.
Also, unlike many email marketing tools that send emails that end up in spam, GetResponse ensures 99% deliverability.
Landing Page
Another feature of GetResponse is the ability to create highly personalized landing pages, capable of capturing attention, and converting traffic into leads and leads into buyers.
As in the case of emails, even with landing pages, you can decide whether to create an email starting from a blank page or use one of the many templates already present in the GetResponse archives.
The most exciting thing about GetResponse landing pages is the ability to create A / B tests. Through the A / B test you can create two identical pages that differ in a particular. It could be the header, the color of a button, the landing text… whatever you want.
By launching the A / B test, both pages will be displayed to users and at the end of the test, you will be shown the winning page, which is the one that gets the most clicks or conversions, which you can keep or use as a “base” for a new A / B test.
This way you can make sure you are always optimizing your results, based on your goals.
On the landing page, you can insert texts, images, and GIFs but also popup windows and forms, as well as the possibility of inserting a timer with a countdown, in order to offer a sense of urgency and encourage them to click or buy.
You can also integrate your landing page with numerous tools and services, such as Facebook Pixel, Google Tag Manager but also WordPress, PayPal, Stripe, WooCommerce, and dozens of others.
Marketing automation
Through Marketing Automation you can create a real path for your users based on their interests and behaviors.
Based on their actions, in fact, you can assign a tag or move them to another branch of the path. Therefore, if a user often clicks on a certain product category, clicks a specific link, or adds items to the cart but does not finish the purchase, you can send specific emails.
This way, each user will always receive the most relevant message based on their position in the sales funnel so that your emails are always relevant.
Here are some examples of Marketing Automation you can create.
• Nurturing. You can create a welcome email, start a conversation with your users, tell your story, present your products and promote your offers
• Recommend the most suitable products. Automation records user preferences and send personalized product recommendations based on their purchase history
• Recover lost sales. You can send reminders to customers to remind them to finish purchasing the products left in the cart
• Behavioral Targeting. You can track and rate user actions on your website, landing pages and messages to send more relevant emails or assign them to specific segments.
Conversion funnel
Another feature of GetResponse that fascinated me is the conversion funnel, a feature that allows you to create automated structured paths with the aim of transforming leads into customers.
You can use dozens of ready-made funnels to acquire new leads ( lead funnels ), possibly through the use of a lead magnet, but also create a sales funnel or a webinar funnel through which you can distribute your free or paid webinars.
And the webinar funnels are in my opinion the flagship of GetResponse.
Webinar
Webinars are a really powerful tool because they allow you to truly deliver great value to your users and have much higher conversion rates than many other sales techniques.
Through a webinar you can talk about an interesting topic for your niche, tell a case study, or present a new product service, giving your users the opportunity to buy directly online.
There are numerous platforms for doing webinars, the most famous and probably one of the best is EverWebinar.
Through GetResponse you can :
- organize unlimited webinars
- collect payments before login if it is a paid webinar
- create webinars with up to 1,000 attendees
- add more speakers
- save up to 20 hours of recording
- customize the webinar URL
- share your pc screen, perfect for lessons and tutorials
- add a call to action button
- launch polls
- analyze all the data and results obtained, in order to constantly optimize your work.
Integrations with GetResponse
| Teachable |
| Zapier |
| Zendesk |
| Shopify |
| Google Analytics |
You can integrate GetResponse with over 100 third-party tools: analytics tools, social media, CRM, CMS and e-commerce so that your entire structure is perfectly aligned.
How to activate a free 30-day trial
You have read this guide and you understand that GetResponse is the tool for you. What to do now?
Very simple: just create an account and you can try the tool for free for 30 days. You just need your email and you don’t have to enter your credit card details to activate the free trial.
>> Click here, create your free account and try GetResponse for free for 30 days
How much does GetResponse cost?
GetResponse can be used for free for 30 days, after which you will need to choose one of the paid plans.
There are 4 plans that are paid based on the size of your list:
The difference between the plans is in the number of features available. If you’re starting out and still have a small list, the BASIC plan is more than enough to get you started.
However, you can upgrade or downgrade at any time if you find you need different features.
Why choose GetResponse
As you can see, what fascinated me about GetResponse is the fact that it is not just a simple email marketing tool but a real all-in-one marketing tool.
So here is my (very personal) list of pros and cons of this tool.
Advantage:
- It has a large number of features
- It is reasonably priced compared to other email marketing platforms
- It has a 30-day free trial, during which you can try the tool and decide if it is suitable for our business
- Customer support is active in chat 24h24
- The provisions in accordance with the GDPR are integrated
- It can be integrated with numerous tools.
Disadvantage:
- Not all features are available with the basic plan
- It is quite intuitive but you have to “get carried away”
Final reflections
I hope this guide has shed some light on GetResponse features.
My advice, however, is to create an account and start using it for free so that you can test for yourself if GetResponse is really the tool for you.
And if you have other questions, feel free to write me below in the comments.