Finding the right target on Google is a prerequisite for advertising campaigns that convert: and how to target ads successfully
Optimizing your target on Google Ads is one of the first steps to think about when outlining the strategy of an advertising campaign, whatever the area in which you operate, and can determine its success or failure.
Without this fundamental step, there is a risk of wasting time and budget showing sponsored content even to non-interested people, with negative consequences on conversions, not to mention sales. Here’s how to do it.
Evaluate the marketing objectives
The first thing to consider is to have a clear idea of what you expect to get from a campaign so that you can define all the details in advance and not risk trying in vain.
You can opt for a classic sponsored in the search results, or maybe you want to appear among the first results of the SERP: whatever the final goal of the advertising campaign is, each step will have to focus on achieving it.
But to do this, you must also understand your target and the audience you want to reach.
Use custom segments
To help professionals find their ideal target, Google has made customized segments available, with precise control on targeting that allows you to reach the right audience. These segments can be customized when creating marketing campaigns. For each campaign, it is necessary to intercept a personalized audience, specific for the different keywords.
Examine the right metrics
When analyzing the results of previous campaigns to optimize campaign targeting, don’t fall into the error of considering only metrics such as cost per click or search volume.
Indeed, it is very important to carefully examine the SERP to understand what the users you want to address are looking for and how their habits and needs change. Tools like Google Trends are handy for understanding how search engine searches change over time.
Harness the potential of remarketing
Remarketing, combined with Google Ads campaigns, is a potent tool to attract users’ attention. This solution allows you to customize the advertisements to be shown to users, showing them things. They have already searched for and in which they are most likely interested.
Remarketing works particularly well with users who have visited a website or placed products in the shopping cart of e-commerce and want to encourage them to complete the purchase with cross and upselling operations.
If you are looking for support in designing and creating advertising campaigns on Google Ads, European has two services that can be right for you.
How the European Online Advertising service works
The European Online Advertising service allows you to promote your business on Google Ads with the support of experts who will help you develop the most effective strategy for generating leads and achieving your goals.
It is ideal for small and medium-sized businesses that want to find new customers, promote the brand, increase leads, launch promotions or events, and increase site traffic and page followers.
The service is structured in three steps: the definition of an action plan with the support of an advertising marketing consultant, who will study your reality and build with you the most influential media plan for generating new leads.
The launch of the campaign, with a landing page and the most suitable creatives, and finally, the monitoring of the results, with the reporting platform, which allows you to consult the progress of advertising campaigns on the web.
The service allows you to get the first results quickly, surpassing the competition and reaching the right audience at the right time. European has also obtained the status of Google Premier Partner for 2022: a select group of Premier Partners in the Google program, which guarantees innovative tools, resources, and support to help customers succeed and grow online.