Never as after the last two years, it is necessary to know how to transform the crisis into success and critical issues into opportunities. Business growth and the increase will belong to those who show a digital capacity capable of evolving and dynamically adapting to customers’ daily challenges and needs.
To do this, technology and the various social platforms are our first allies, but we must be able to know them thoroughly in order to exploit their potential to the maximum.
In this article we will deepen an indispensable tool to grow your business, increase your network of contacts, and focus on the corresponding audiences to target your audience effectively, that is LinkedIn, focused exclusively on quality Content Marketing, aimed at bringing new leads.
B2B and LinkedIn marketing: the importance of qualified leads
Among the most popular social tools in B2B Marketing, LinkedIn has surprising potential, gathering and welcoming within it a very high number of companies and professionals.
LinkedIn’s watchword is identity: it speaks a single language and addresses the whole new economy. But how do extrapolate quality data, avoiding the annoying dispersion of having to manage numbers that are not optimized in terms of performance?
First, after creating your profile and selecting your objectives, you need to acquire quality leads and obtain professional demographics that align with the targets valid for your business. Through Account-Based Marketing campaigns, you can take advantage of reaching the right audience.
You can create Lead Gen Forms from your account’s Campaign Manager, achieving virtually immediate conversions. Your potential customers will no longer have to fill in the forms manually; just click on your ad, and their profile data will automatically populate the form’s fields.
In this way, they will be relieved of a burden that wastes time and attention and can send it comfortably with a simple touch. Thanks to LinkedIn, “home” for 13 million professional pages, acquiring quality leads will no longer be a problem.
Through the related reports, you will know the number of users who fill out the forms and the professional audience to develop your content creation strategy.
Understanding your target audience will help you define the so-called typical customer. According to HubSpot’s Analysis comparing LinkedIn and Google AdWords (2016), LinkedIn’s lead conversion rates are 3x higher than leading advertising platforms.
LinkedIn and content publishing
Attention to another factor: in addition to the quality of the contents to be published, you will have to dedicate yourself to their regularity, that is, the periodicity of publication. Consistency is an essential element in this type of activity.
No to sporadic publications in the leftovers of time, yes to scheduling equal and equivalent to real work activity, developing a precise editorial plan set with precision (publication time included).
Imperative: to diversify
Whether it’s text or video, you’ll need to diversify it to build engagement, interest, and expectation. However, remember never to lose consistency with the professionalism that characterizes your company, business, or brand, or you will get the opposite effect, disorienting the public and consequently decreasing interaction.
Show yourself to involve
Don’t be afraid to show and show yourself, always according to the distinctive traits that characterize your work. The more people know the inner side of the company (e.g., team, everyday moments, etc.), the greater the trust they will employ in building and maintaining a relationship.
Tags and hashtags
To increase shares, tags are very useful: choose professional pages or profiles of collaborators who have played a role in carrying out your business and tag them: if they produce shares, you will have hit the target.
Another resource for publishing content and its diffusion are hashtags, but with precise rules. They will have to be a small number and will have to result from a rigorous selection to maximize their effectiveness.
LinkedIn and B2B Marketing: the importance of relying on professionals
Each of the steps we have indicated to you will be your passport to success, as long as it is conducted by professionals in the sector capable of determining a return in economic terms and visibility.
This is why, for years, we have been supporting companies and professionals always to take them one step ahead, anticipating trends to increase the growth of your business.
You can count on a team of over 35 specialists and professionals united by the same passion and the desire to simplify the various managements to maximize returns.
We operate worldwide and study customized solutions to show the best side of your profession: inbound marketing, sales, service, conversion rate optimization, and growth hacking are just some of our services.
The road to the success of your business is right here, in front of you: click for more info and immediately achieve great results!