Have you included YouTube videos in your marketing strategy? Find out on the PMI Blog how to use hashtags correctly. Just like on Instagram, hashtags can also be used on YouTube. An option was introduced in 2018. Tags added to video titles and descriptions and hashtags can increase the visibility of a video and make it more discoverable on YouTube. So let’s find out in detail how hashtags work on YouTube and how to use them best.
Hashtags for YouTube, where to put them:
YouTube hashtags are an easy way to find videos on a topic that interests you. They are clickable words or phrases, preceded by a hash sign (#): You can find related YouTube videos by clicking on them. The use of a hashtag, therefore, allows the user to identify what he is looking for without wasting time.
Hashtags on YouTube can be entered
- in the video description;
- above the title (the first 3 hashtags present in the description are shown);
- in the title (but, in this case, the hashtags above the title disappear).
If you use YouTube through the App, you can also add the location hashtags, distinguished by the absence of the hashtag.
Why hashtags on YouTube are important
Using hashtags on YouTube allows you to make your videos more visible, which translates into an increase in views and – consequently – an increase in your turnover. Just think that every month, there are 1.7 billion active users on YouTube (about 44 million in Italy): 79% of those who use the Internet have a YouTube account, and an almost similar percentage of marketers consider it the most functional platform. For video marketing. The most surprising figure, however, concerns the views.
Publishing videos on YouTube means exploiting enormous potential: social media is used by 62% of companies, and 90% of people are looking for new products here. Sharing your videos, therefore, allows you to reach an infinite number of people, and hashtags optimize the process. With many such videos on the platform, a movie without hashtags will hardly be found.
Using YouTube hashtags also affects SEO and YouTube rankings. While it is true that tags are created to facilitate users’ search, it is equally true that – by using them – it is easier for your video to be viewed, commented on, and shared, bringing more users to your website and thus generating more conversions.
To check where your videos’ views come from and whether the hashtags have worked, you can use YouTube Studio. Click on “Analytics,” and you will be able to know in detail the success of your activity on YouTube: views, viewing time, and number of subscribers. By clicking on “see more,” you will finally be able to see the traffic sources, to understand where people are coming from on your channel or your single video.
The best hashtags for YouTube:
The best hashtags for YouTube are your company branding, popular topics related to the topics you talk about, and location. If you’re promoting physical activity in a particular geographic location, enter the location hashtag before everyone else. And so, even if you are a travel blogger promoting a specific hotel or location. The first hashtags should geolocate you, and next, you should put the keywords (this applies to every sector).
One of the best ways to choose which hashtags to use is to look at trending hashtags on YouTube, but there are also several online tools for generating generic and specific tags. Also, look at the most popular videos published by your competitors or by those who deal with topics similar to yours: extrapolate which hashtag, and create similar ones.
The rules to follow to use hashtags on YouTube:
Pay attention to using hashtags that comply with YouTube’s rules, following the rules of the platform:
- do not use spaces;
- do not exceed the number of hashtags: 15 is the maximum limit in the description section;
- do not use hashtags that involve the removal of the video (eg, tags that praise violence, harassment, hatred, or discrimination);
- do not use foul language;
- avoid misleading or irrelevant hashtags, which could also lead to the removal of the video.
Remember that after publishing a hashtag, it may not be immediately visible: wait 10-15 minutes and reload the page and reload the page.
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