How to sell on facebook.

Facebook is the  Most  widely used platform by marketers, buyers and sellers. More than 450 million people visit Facebook to look for things to buy. It has a huge target market who can be interested in your products. Your target audience can discover and purchase your products.

eCommerce on Facebook: 

• More marketers are promoting their products.
• Show your website link on your Page.
• eCommerce websites can be synced on your Facebook Page using third-party apps.

Selling is Free and Easy:

• Create a Facebook Personal Profile
• Sell on Marketplace using your personal profile
• Use the personal to create a Facebook Page
• Sell items on your Facebook Page and attract more potential buyers

Create a FB Business Page: 

1. Grow your page followers
2. More people can discover your brand
3. Well-optimized  Pages with thousands of followers can serve as a proof that your business is legit
4. It can convince your buyers to trust your brand and purchase from you

Facebook Shop:

• Create a shop inside your Facebook Page.
• It will display products with price and description.
• It’s possible for buyers to checkout with different methods.

Create a Niche Community:

• Create a Facebook Group and make an effort to grow your group
• Link the group to your Page
• People can discuss freely on Groups
• You can sell and promote your products to your group members
• Join buy and sell groups to sell your products

Facebook MarketPlace:

1. Post items for sale.
2. People can search for your products and discover what you are selling.
3. Add a link to your Facebook Page in the description to drive more visitors.
4. Buyers can search items near their location.
5. A seller’s information on Marketplace can help buyers.
6. They can stay away from sellers who have a tendency to spam buyers.

Selling on Facebook Group:

Facebook Groups:

• Helps sellers discover their products
• Have like-minded members sharing common interests
• You can attract the right people to purchase you products

 

Attract Ready Buyers:

1. Share photos of your transactions with your customers 
2. You can entice people to try and purchase your products
3. Potential buyers will know that you have customers who trust your brand
4. Potential buyers will know that you have customers who trust your brand

 

Target the Right Audience:

• Facebook Groups have members who are interested in the group’s niche
• These members visite the group to discover new content shared
• People share products they have bought recently
• The other members might inquire about where they purchased it

Increase Organic Reach:

• Shared content inside groups has better organic reach
• The group members can view your content
• They can learn about your product promotions 
• Users are more likely to purchase products as they learn about in Groups

 

Looking for Items:

1. Discover people asking recommendations from the other members
2.  Engage in the comments section and mention the feature of your products
3. They will appreciate your recommendation and make inquiries about the product
4. Generate More Engagement:
5. Members who post content get more comments when they ask questions.

Create A facebook business page

Facebook Page:

• Sell products inside your Page
• It can serve as your brand’s website if you have no ecommerce site yet
• People need to see your online presence as Facebook Pages
• Allow your business to reach potential audiences
• It can drive traffic to your website
• You can sell your products, share posts to entice viewers to purchase your products.

Optimizing a Facebook Selling Profile:

Build Your Brand’s Identity:

1. Create a profile photo that represents your brand
2. Your profile photo is seen alongside your post
3. People can easily associate your brand when they see your logo.
4. You can use your existing brand’s logo
5. Create a cover photo or video relevant to your business
6. Upload video clips showing your products or services 
7. Upload Images that highlights your promotions

Provide your Business Details:

1. Add Website
2. Search your Location
3. Set business hours
4. Add phone number
5. Add an Action button

• Introduce your Page to your Friends
• Invite people to like your Page
• Make your content visible to your followers
• Create a Welcome Post
• Pin the welcome post to the top of your Page
• Edit the Tabs section to show only relevant tabs

 

Change your Username:

• This feature will not be available to newly created pages
• Make it a goal to grow your followers 
• Wait until the Change Username option is available for your Page.

Add a Call-to-Action Button:

• Choose what action you want your viewers to take
• For selling products you can choose Send Message, Send WhatsApp Message or Shop Now
• For selling services, you can choose Start Order for meal services or Book Now for Appointments

Start Sharing Content:

• Your followers can be aware of what you are selling
• Share Photos of your products with good lighting
• Products with good photos can encourage buyers to purchase products
• Upload Videos to attract more viewers and spark their interest to buy your products
• Include a link to your websites to redirect people to your site and check out

 

Invite People to Follow your Page:

• Try to grow your page daily
• Your number of followers will increase as you do this consistently
• People who like your page or share your content can help your products to be discovered by their friends
• They can follow your page, discover your products and can be converted to your paying customers.

Showcase your Products:

• Use the best photos to capture your target audiences’ attention.
• They will decide to view your page and content 
• People buy products when they view high-quality images with good lighting

Host a Giveaway or Contest:

• More people will join and follow the instructions in the mechanics
• Instruct people to like your page, share the post and tag their friends
• This will generate more shares and more people will discover your brand
• It can convert your leads to customers

Promote Partnership with other Brands:

• Look for business that offers niche that works together with your brand
• The other brand’s followers can discover your products
• It can help increase your network’s reach

Post Non-Promotional Content Occasionally:

• Do n’t sell all the time
• Post memes or content that is in line with the current holiday ot trends
• Share interesting facts
• Share blogs relevant to your niche
• People are more likely to engage with funny and entertaining posts that they can relate to 

Using Facebook Live to Sell Your Products: Facebook Live

1. Great for selling products
2. It attracts more viewers 
3. People who are not following your Page can discover your live broadcast
4. It’s more effective as people can see your products in real-time

Real Time Engagement:

• Your viewers can send real-time comments
• You can answer their inquiries live
• People might discover your live broadcast and inquire about your products
• These new viewers can learn about your brand
• They can be converted to your potential customers when they are interested in your products

Product Demonstration:

• Sharing how your product works can spark interest with your viewers
• They will be hooked with you live broadcast and finish the video 
• They can have the urge to try your product as they have seen it live

Behind The Scenes:

• People are curious about how a product is created
• You can share how your staff prepares your products 
• This can make your viewers feel that they know your brand in a personal level
• People don’t usually see these behind the scene actions
• It gains people’s trust and choose your brand over your competitors

Upcoming Promotions Teaser:

1. Sharing a sneak peek of what they can expert in your upcoming sale
2. Is a great strategy that works for creating a sense of urgency of acquiring your products once the promotion is live
3. Your potential buyers will mark their calendars to purchase your products during the sale

Start a Live Auction:

1. Your viewers can find online auction fun and exciting
2. The thrill of knowing if they will win the item or not gets them hooked with your live broadcast
3. Once they start bidding, they will try to outbid other bidders

Introduce Your Brand During the Broadcast:

1. Introduce your brand to your new viewers
2. They can learn what your business is all about and what benefits they can get from your brand’s products
3. Inform your viewers how they can avail your products
4. Include a link in the description or pin in the comments section

Using Videos to Promote Your Products:

Facebook Videos:

• Get more views on social media platforms
• People can get better perspective of your product
• It will spark your viewer’s interest
• There is a greater change that they will be encouraged to purchase products

Videos Catch Viewer’s Attention:

• People stop browsing their feed to view videos
• Your goal is to get your viewers to be interested in your product
• Get your viewers interested in the first 3 seconds of your video

How-to-videos:

1. People are drawn to videos 
2. Especially if they can learn something from the video
3. You can show how to use your product to benefits your buyers
4. They can be guided with the proper way of using the product they bought
5. Your brand will stand out among your competitors

Features your Videos:

• Add your uploaded videos on the Featured Video section of your page
• Your Page visitors will see the featured videos first
• Displayed on the top section of your Page

Craft a Description Headline:

•  can be discovered by users who are searching for the keywords that matched your description
• Include relevant keywords that users might search for Videos

Add Call-to-Action:

• Add a link to your website in the description
• Viewers who like to purchase your product would want to click on a link to buy the product
• Mention the CTA during the video
• Add text showing the link to check out your products

Share as Stories:

• Upload your video as Stories
• Stories only accept up to 10- seconds
• Cut your long video into small videos and upload it all as your stories
• You can attract people who are always browsing the Stories section

Focus on the Content:

• People care about the content of the video
• They prefer to be educated when they watch a product video

Boost  Conversion and Sales:

• People who are interested in the products of your niche will stop and watch your video
• Once they learn how it can benefits them, they are more likely to purchase your products.

Create Attractive Images to Promote Your Products:

Actual Photos of products can attract more potential buyers. Your Page will stand out among other sellers. People appreciate good quality photos of products that they are looking to buy. Attraftive photos get people’s attention . Your potential customers might look for another seller if you uploaded low-quality photos.

Increase Engagement:

• Your viewers will comment on your photo
• They can inquire about your product
• They can make a purchasing decision based on your response to their inquiries

Craft a Good Headline:

• Your viewers must be hooked to check your product when they read your product description
• Add emojis to make your message seen fun and entertaining
• Emojis can be used as bullets for the products features

Use Clean and Plain background:

• Shows a clean-looking photo
• Helps make your product stand out
• Highlights the features of the product
• Avoid and remove clutters
• You can use colours in line with your brand

Upload Multiple Photos:

• Take different angles of the product
• Your buyers will appreciate viewing more photos to see how your product looks like

Use Good Lighting:

• Use sunlight to create a natural lighting on your product
• You can also use indoor lighting near the product

Show a Product in Use:

• Creates a better perspective for your potential buyers
• People want to see how the product looks like when in use by a person
• Your buyers can see the actual size of the photo when a person is included inside the photo

How to Sell your Products in Facebook Groups:

Selling on Facebook Groups is a great marketing strategy for your business. Create a group and build your community. You have the option to use the Sell Something Post. Groups have tons of ready-buyers. Easily promote your products when you have tons of group members. They are looking forward to your product promotions. They want to be part of the community that you have built.

Determine your Product’s Niche:

• Know what the niche of the product that you are selling.
• You will find the group that you must join based on your product.

Take Photo of Your Product:

• Make sure to take HD Photos
• Lighting is an important factor the photo’s output
• Natural sunlight would be best to use for taking photos of your products
• If taking photos indoors, make sure to use good lighting near the product
• Choose a plain background

Craft Detailed Product Information:

• Keep it short
• Include the product model 
• Highlight the features in bullet style
• Indicate the Price

Offer Exclusive Discount|:

• Catch a viewer’s attention
• Give them a discount code or a voucher
• Inform them that they can use it for a limited time only
• Urgency will cause people to take action and purchase your product

To sell inside the Group:

• Click “ Sell Something  “
• Create a New Listing
• Choose item for sale
• Add up to 42 photos
• Add the details of your item for sale

Facebook Group:

• Help you target a specific niche community
• Group members share relevant content
• Sharing what they bought encourages the other members to try the product
• You can ask product reviews from your customers and share it in the group
• Take a note of the groups you have joined and shared your product promotions

Benefits of Selling Your Products in Groups

Attract Ready-Buyers:

• Share photos of your transactions with your customers
• You can entice people to try and purchase your products 
• Potential buyers will know that you have customers who trust your brand

Target the Right Audience:

• Facebook Groups have members who are interested in the group’s niche
• These members visit the group to discover new content shared
• People share products they have bought recently 
• The other members might inquire about where they purchased it

Increase Organic Reach:

• Shared content inside groups has better organic reach
• The group members can view your content
• They can learn about your product promotions
• Users are more likely to purchase products as they learn about in Groups

Looking for Items:

• Discover people asking recommendations from the other members
• Engage in the comments section and mention the features of your product
• They will appreciate your recommendation and make inquiries about the product

Sharing live Promotions in Niche Groups:

• Live broadcasts are commonly used by sellers to promote their products
• Sellers can showcase their pro-loved items or retail items for sale in their home
• It’s now easy to reach your target buying using Facebook Live
• You can showcase your products like clothes, bags or household items
• It can attract more people who are interested to purchase the products
• Share your live broadcast in Groups relevant to your niche

Conduct Live Broadcasts for Hour:

• Most live broadcasts last for more than 3 hours
• It can last up to 4 hours
• People need to be hooked or look forward to your next live broadcast

Pick an Optimal for Live Broadcasts:

• For starters, experiments on different time and days of the week to conduct live broadcast
• Gather data on what is the best time and day that you have more viewers

Make it Fun:

• It would be entertainh for your virewers if they participate in your live broadcast
• Start a game during the broadcast
• All your viewers will participate to win the prize
• It can encourage your viewers to purchase the items that you will showcase

Ask your Viewers to Share the Live Broadcast:

• Attract more people to join your live broadcast
• Your viewers can share it in the groups they are a member of 
• You can increase the chances of getting more buyers and sales
• Facebook live broadcasts shared in Groups remain as a content in the group
• Members can view a reply of your live broadcast
• If they are interested in one of your products
• They can inquire about it and look forward to watching your next live broadcast.

Finding the Right Facebook Groups to Promote your Products:

Facebook Groups:

• Created to welcome Facebook users interested in a specific niche
• The owners created the group to create an engaging community
• You can discover  Groups in your area or in any City
• Promoting products in Groups is beneficial for your business 
• Take note of the rules that you have joined
• The members inside groups will discover your products
• These people can be your loyal customers

Search for Keywords Relevant to your Niche:

• Discovers groups that are beneficial to your promotions
• Facebook will recommended groups similar to the groups you have joined

Looks for Groups in your City:

• Target local customers in your area
• Use the city filter under Groups

Join the Group:

• Ask permission to join the group
• It is best to join private groups 
• It is free from spam content 
• Members of Private groups respect their membership in the community

Choose How to Join the Group:

• Join using your profile account
• Join using your Facebook Page
• You can share posts, comments and react as your Profile or Page
• Read the Group’s description
• Check and see if their descriptions fit your brand
• Check if the members are active
• Check the data of the recent activities 
• Check if the members comment on posts, like or share posts

Checked the content Shared inside the Group:

• Check if the other members are sharing the same content as your products
• If the shared content are random products, look for another group
• Avoid stealinmg the spotlight from the seller’s post
• Avoid promoting your product in the comments section of another sellers post

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Selling on Marketplace:

Facebook Marketplace is a Great tool for selling products to target buyers. There are over 2 Billion users and one of them can discover your products. Where sellers can showcase their products. Sellers can upload high-quality photos. Show the product descriptions including relevant keywords. To make the product discoverable on Marketplace. People spend time looking for things to purchase online. More people prefer it rather than going to the store. People use eCommerce to shop online. Shopping online is convenient.

Pre-Loved Items:

• Most sellers sell used items on Marketplace
• Sell used Electronic and Gadgets in good working 
• Sell used furniture locally
• Sell clothes and accessories
• Sell things you use at home
• Sell things related to Hobbies, Musical Instructments or Sporting Goods

Categories:

• Section of Marketplace where you can find different subcategories of products
• Read the community standards for Facebook Commerce
• Take a note of the prohibited and restricted items that you cannot sell on Marketplace

Target a Huge Audience Size:

• Over 2 million users browsing Facebook Everyday
• You can sell to Facebook users locally and still target a great number of potential customer in your area

Direct-to-Customers Messaging:

• Potential buyers can message you directly
• They can inquire about the features of the product, the availability and the best price

Get all the Sales:

• Facebook doesn’t ask for a fee for successful transactions with buyers
• 100% of your profits will go to your business

Increase Conversions:

• People visit marketplace to see if there are interesting items that are interesting items that are up for sale
• Once they discover your product listing, they can save it and later purchase the item
• Attractive photos, detailed product description, good pricing will make people notice your product listing

Be Discovered Locally:

1. Attract buyers who are looking to purchase items that you are selling in your local area
2. Potential  buyers can discover your products for sale
3. You can set the items can be shipping or set a meetup
4. Maintain Good community with your buyer

Facebook Marketplace:

1. Optimized to offer products to potential buyers based on their previous or recent search or views
2. It’s a feature that can help your business and recommend your product to more interested buyers
3.  Free  to use to showcase your products for sale
4. It’s great for attracting potential customers and ready-buyers
5. Sell items to potential buyers in your area

Learn What is Popular with Buyers:

• Observe the products that are viewed, purchased by a huge number of buyers
• View the products under “ Top Picks for You “

Boost Product and Brand Awareness:

• People who are browsing the Marketplace are ready buyers
• People can discover your products 
• Potential buyers can learn about your brand

Read the Commerce Policies:

• Learn what Facebook allows users to sell on Marketplace
• Learn what are the prohibited and restricted items
• Eg… Alcohol, weapons, animals or services

Upload Multiple Photos:

• Attract more buyers by uploading up to 10 photos of your product
• Show them the different angels of the products
• Your potential customers needs to see different images and they might request it 
• Be prepared and show them more photos

Create a New Listing:

• Choose items for Sale for products that you want to sell
• Add up to 10 photos 
• Add the product name
• Add the price
• Add a category
• Add a detailed description indicating the benefits of acquiring your products
• Add product Tags
• Share it to the other Groups

How to Engage Customers on the Marketplace:

Communicate with your Customers on Messenger:

• Potential buyers who views your product listing
• Can send you a message directly on messenger
• Gives you a one-to-one conversation with your buyer
• Direct conversations encourage the buyer’s purchasing decision

Greet Your Customers:

• Personalise your greeting 
• You can stand out among your competitors
• As you welcome and greet every potential buyer’s inquiries

Respond as Soon as Possible:

• Potential buyers might look for items that they can purchase right away
• Most buyers prefer to deal with sellers that respond in a few minutes

Negotiate with the Best Offer: Potential buyers may ask for the best price that they can offer to purchase your product

Acquire a Badge:

• Very Responsive Badge granted to sellers who respond quickly 
• Community Recommended Badge granted to sellers who have a high-rating
• The badge will serve as your proof of previous transactions and satisfied customers

Expect People to Inquire:

• People who are interested in your product listing
• Can send you a quick pre-filled messages
• Buyers will initiate the engagement
• Keep them engaged by asking questions that can lead to product purchase

An overview of your Marketplace Account:

Browsing the Marketplace Feed:

• The top section shows the Today’s pick for your Section
• It shown the products that are popular and related to your recent research
• View other products per category

Manage Notification Settings:

• Edit your Notification Settings
• Edit the marketplace Settings

Notification Settings:

• Show Notification Dots
• Customize Notification

Marketplace Settings:

• Message Vacation Mode
• Let people Follow You
• Set a Customer Buyer Message
• Inbow show all the engagement from the product listing from your account
• View Chats individually or group them by listing
• View all messages as Buying or Selling
• Your account will show a summary of your Commerce Profile
• You will notice tips from Facebook Like Review Items

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Settings Up a Facebook Shop:

Facebook Shop is an essential to create a Facebook Page When you intend to sell on the platform. Your followers, new page visitors can discover your products. The next step is to setup your Facebook Shop. It will be shown in a separate tab on your Page.

Organize Page Content:

1. People love shared content
2. A separate tab for showcasing your accounts including the price can organize your Facebook Page Content
3. If people want to check your promotions, they can browse your page content section
4. If people want to check your promotions, they can browse your Page content section
5. If you want to view only the products that your offer, they can view it without seeing irrelevant posts

Build your Brand’s Image:

• Customize your Shop to suit your business
• Makes your brand more attractive to potential buyers
• You may find creative tools to create an authentic visuals to your shop
• Your customers can associate these creative visuals with your brand

Showcase your Products Like an eCommerce Site:

• Page visitors can browse your Shop Tab to see if they can purchase something from Your Shop
• Gives your viewers a feel like they are browsing a separate eCommerce website with a checkout options
• If you want your customers to checkout on your eCommerce site, set the button to redirect them to your website

Create a Product Collection:

• Your page visitors can browse the entire collection of your products
• Create Collection
• Set the Name of the Collection
• Write a description explaining the feature of your collection

Offer a Checkout Option:

• Set a checkout feature for each product on your Shop
• Set message or Checkout to your eCommerce website
• For shops located on the United States, you can offer to use their credit card to checkout without leaving Facebook

Upload Products without Limits:

• Upload your products one-by-one manually
• Upload multiple products using an excel file
• The excel file must include the product details of each product
• Uploading multiple products using an excel file can save your time

Engage with Cusstomer’s Inquiries:

• Respond your customers via Messenger, WhatsApp or Instagram direct
• Potential buyers can send you inquiries asing about the details of the product
• Make it a goal to lead the conversation where they will have the urge to purchase your product
• Your buyers can connect with you while they shop

Get insights:

• View statistics about your products
• Learn what your customers prefer
• Determine what product gets more clicks, inquiries or conversation

Grow Your Business:

• Drive more sales using your Shop
• A Separate Shop Tab inspiries your customers to purchase your products
• Since they are seeing all the products that they can buy
• You can customize your Shop to suit your brand and reach more customers on Facebook

Facebook Shop:

Gives your customers a different view of your Page. Shows a digital shopfront. Inspiries your customers to enjoy browsing your products without leaving Facebook.

How to create a Facebook Shop:

• Use your Facebook Page to promote your products to your target audience
• Facebook Shop Tab is a separate section on your Page that only shows all your products

Before your Setup a Shop Tabs:

• You need to be the Admin of your Facebook Page
• Have physical items to sell
• Prepare the photos and the details of your products

Modify your Shop to your Brand’s Products:

• People who are searching for products that they want to purchase
• Can easily discover your Page and Learn you are selling via the Shop Tab

How Facebook Shop Works:

Facebook Shops:

• Customizable, Shoppable and mobile-friendly eCommerce Shopping
• More people can discover your products on your Page
• Facebook Pages gives your brand a social media presence
• Offer an eCommerce shopping experience for your customers

Add your Inventory:

• Add Products manually one-by-one including to product name, description, price, condition, category and upload an image.
• Bulk Upload using a spreadsheet by File Upload, Schedule Feed or Google Sheets

Customize your Shop:

• Add your visuals and branding to your shop
• Your customers will associate the visuals with your brand
• Set the Layout and Style using the Shop Builder
• Set Featured Collection and Customize the look and feel of your shop

Create Collection:

• Add, arrange and edit collections
• Add a name, description and cover image relevant to the products in your collection

Showcase Products on Mobile Devices:

• More people use their mobile phones to browse Facebook
• Once they browse your products they can enjoy viewing your products collectons
• They can view the details of the product and the call to action button as the Checkout method
• It can be a fun experience with your customers to purchase products on  your Facebook Shop
• If your Facebook Shop is connect to your instagrams Account
• The collection will be visible on both Instagram and Facebook

Adding Product to Your Shop:

• Start adding Products to Your Shop
• All the products in your Facebook will help attract potential buyers

3 Ways to Add Products:

1. Add Manually
2. Use Bulk Upload
3. Use a Pixel

Add Manually:

• Is best for businesses that has a small inventory
• Recommended for inventory that rarely changes 
• Used for Shops with less than 50 products
• Commonly used by businesses without an eCommerce website

Use Bulk Upload:

• Is best for Shops that has a Large inventory
• Recommended for inventory that changes regularly
• Upload from your computer
• Use schedule Feed for Shops with a Website and Link the inventory to your Shop
• Use Google Sheets when you update your Shop’s inventory using Google Spreads

Use a Pixel:

• Recommended for a large inventory 
• Best used for inventory that changes hourly or daily
• You need to create a Facebook Pixel to run Dynamic Ads

Add Images:

• Use a plain or white backdrop to make your product standout
• Avoid-watermarks, texts like call-to-action, or promo codes
• Recommended size is 5000*500 pixels
• Use JPEG, GIF or PNG format
• Recommended to add at least one image per product
• Add multiple images to attract more customers
• Enable the Advanced Option
• Your potential buyers will appreciate more photos for every product in your shop
• They need to view different angles of the product
• Multiples images can help them decide if they want to purchase your product
• Show the actual image and it should match the product description

Add a Product Title:    Write a title that best describes the product. Use more than 65 characters but no more than 150 characters long.

Add a Description:

• Include the unique features of the product
• It helps your customers understand the benefits of purchasing your product

Add a website Link:

• Add a link where people can view more details about the product
• Website link is Optional

Indicate the Price:

• Choose a currency
• Add the price that matches the price shown your website
• Add a sale price if it’s on sale
• It shows the buyers how much they can save

Add the Condition of the Product:

• New, refurbished or used
• Be honest with the condition of the product

Add the Brand:

• You may indicate the brand of the product if you are retail selling 
• Adding the Brand is Optional

Content ID:

• A Unique identifier which can be used for Ads
• Content ID is optional

Add a Category:

• Look for the category that best suits your product
• Look for a specific subcategory

Display Options:

            1.Visibility                 2. Availability

Category Details:

• The fields are optional 
• It depends on the category that you have chosen

Create Variants:

• If the product has different sizes, colors or patterns

 

Running  Special Offers:

• Online promotions attract more people to check out your content, Page and discover your brand
• People want to avail discounts
• They have the urge to purchase something once it’s on sale
• Discount Promotions grab your potential buyer’s attention

Facebook Offer:

• A coupon shared with your customers
• It’s exclusive to be used only on Facebook
• Created by Page admins and editors
• Attracts more customers and creates brand awareness
• Active the Facebook Offers Tan 
• Go to offers Tab
• Click Create an Offer

Discount Type:

• Percentage off     * Dollar off   * Free item or Service  * Free shipping   * Create a custom discount

Percentage Off:

• Add the percentage that you want to offers to your customers
• 20% off is the default value

Dollar Off:   Indicate how much your customers can get as a discount for their total purchase.